The Importance of Iron

Iron is an essential and important mineral for energy and vitality. A deficiency in iron can leave you feeling weak and tired. In Canada, the prevalence of iron deficiency anemia among female youth and adults (12 to 49 years old) is estimated at 10%. People who are at risk of iron deficiency include women who are pregnant, very active, or who have heavy periods, vegetarians, vegans, seniors and those with chronic inflammatory conditions such as inflammatory bowel disease.

How does it work?

Red blood cells (RBC) carry oxygen from the lungs to all other parts of the body. Each RBC contains hemoglobin. Hemoglobin molecules include iron, which is essential for binding oxygen. Without iron, RBCs cannot carry oxygen throughout the body. Since RBCs only live for about 120 days, the body needs iron to replenish them often. Iron deficiency occurs when your body’s need for iron exceeds your intake and the small amounts stored in your body. Iron deficiency is the leading cause of anemia. Anemia occurs when the number of RBCs in your blood is decreased. Mild and moderate anemia can impair your immune system, energy level and ability to function at your best.

Sources of iron

Iron comes in two distinct forms: heme iron, and non-heme iron. Heme iron is found in animal tissues, such as meat, poultry, and fish, while non-heme iron is present mostly in cereals, legumes, fruits, and vegetables. Iron supplements are the best solution for people who aren’t getting what they need from their diet.

Why EasyIron

Platinum Naturals’ EasyIron is formulated with Iron Bisglycinate, which is a chelated, non-heme form of iron. That means the iron is bound to two glycine amino acids, which makes it easily absorbed by the body. In fact, it has an elemental iron bioavailability of 91% and is 4.5x better absorbed than other forms of iron. Low bioavailability of iron can lead to wasted iron in the colon causing symptoms of GI upset, constipation, or dark stools.

Iron alone may not be enough. Supporting ingredients are also needed to make healthy red blood cells. That’s why EasyIron includes essential co-factors such as Folic Acid and Vitamin B12 to help your body make healthy red blood cells. Vitamin B12 is crucial for producing cellular energy, and DNA, protein and lipid synthesis to support cell formation, including red blood cells. It is an essential vitamin for maintaining general health, including the nervous and cardiovascular systems.  This efficient form of iron along with essential blood-building ingredients are then delivered through our Omega Absorb™ delivery system that suspends the active ingredients in extra virgin olive oil. Absorption of Iron Bisglycinate in oil provides three times better absorption, which dramatically reduces symptoms of nausea, stomach pain, and constipation. Restore your energy and vitality with the energy-boosting ingredients in EasyIron.

(Joosten, 2018; Cappellini, 2017; Alaunyte, 2015)
(Ashmead, S.D., 2001a, 2001b; Bovell-Benjamin, A.C., 2000)
Platinum Naturals EasyIron

About the Author: Platinum Naturals


Founded in 1996, Platinum Naturals is a Canadian, natural multi-supplement company, who believes in creating premium health products that offer superior quality and efficacy. Platinum Naturals understands absorption: through their award-winning Superior Nutrient Absorption delivery system, they’re able to deliver the results people are looking for when taking supplements.